White-labeled apps are custom-built iOS and Android mobile apps created by our team for your business, under your name and branding. They are the heart of the Optix platform, enabling your users to access the resources, services and amenities that your business offers, all from their mobile device.

Follow the three steps below to enable our team to build your white-labeled iOS and Android apps.

Step 1. Get set up with your Apple Developer Account

This section will walk you through how to register for an Apple Developer Account, how to add Optix to your account so we can build your app on your behalf, and how to comply with EU's Digital Services Act, which is a requirement put in place by Apple.

Note: As creating an Apple Developer account and requesting a D-U-N-S number can take 2-4 weeks, we recommend that you prioritize this step first.

Once we have access to your Apple Developer account (covered this this step) and your white label app design (step 2), the Optix team will need approximately 2-4 weeks to publish your apps. Please refer to this article for more details on the timeline.

Register for an Apple Developer Organization Account

a. Create an Apple Developer Account

1. Visit https://developer.apple.com/programs/enroll/ and login with an Apple ID to enroll in the Apple Developer Program. You must enroll your company as an organization and not an individual otherwise we will not be able to publish apps on your behalf. We also recommend that you create the account using an organization email address instead of a personal email address. Apple charges an annual fee of $99 USD to maintain a developer account.

2. You will be prompted to enter or search for a D-U-N-S number. Apple uses this to verify the legal status of your company. If you are not sure if you have a D-U-N-S number, you can search for or request a D-U-N-S number for your organization through Apple. After requesting a D-U-N-S Number, please allow up to five business days to receive your number. Once you receive your D-U-N-S Number, it may take up to 7 days for Apple to receive your information. After this period, you may enroll as a company/organization in the Apple Developer Program.

IMPORTANT: If requesting a new D-U-N-S number we recommend doing it directly through Apple using this link. If requesting directly from the Dun & Bradstreet website, the process may take longer than five days. There is no need to pay to expedite the service.

3. Check ‘Auto-Renew’ Membership to avoid automatic expiration of your Membership after one year and ensure your app remains active in the Apple Store.

b. Already have an Apple Developer account?

To check whether a current account you have is associated with your organization, log into your Apple Developer Account, navigate to ‘Account’, then ‘Membership’, and check that the entity type is set to ‘Company / Organization’. If you have an individual account that you’d like to change to an organizational account, please contact Apple here and let them know that you'd like to change your account to an organization account. They will follow up to request additional information, including your D-U-N-S number (see the steps below to request a D-U-N-S number, to verify your enrolment).

If you have an Apple Developer account, skip ahead in this article to the section titled 'Adding Optix to your App Store Connect account'.

If you don't yet have an Apple Developer account, follow the instructions below.

In accordance with Section 4.2.6 of the App Store Review Guidelines, Apple requires that apps are published from a developer account registered to your organization.

Note: The organization name used must match or resemble the name of the app. If your App Name is different, you must provide us with a legal document that shows the relationship between the organization/entity's legal name and the name you're doing business as, ideally your DBA registration papers.

Add Optix to your App Store Connect account

1. Log in to your App Store Connect account here. Then, select 'Users & Access'.

2. Click the + icon then enter the below details:

First name: Casey
Last name: Yu
Email: developer@optixapp.com

Select the checkbox next to Admin to grant Optix access to set up your app. If you have multiple apps on your account, you can specify the app to which you are granting us permissions.

Under Developer Resources check the box to provide us “Access to Certificates, Identifiers & Profiles”. If this checkbox is not available, please ensure your developer program membership is enrolled as an organization.

Comply with EU's Digital Services Act

Apple requires all new apps to comply with EU's Digital Services Act, which requires the trader to include contact information to be listed on the App Store listing page. The following information is required regardless of which country your organization is located in:

Address, City, State/Province, Country, ZIP code/Postal Code
Contact phone number (including the country code)
Contact email

Below are steps to verify your contact in your Apple Store Connect Account:

Log into your App Store Connect Account
Click on Business
Click on Complete Compliance Requirements for [your organization] in the yellow banner
Click on Complete Compliance Requirements in the grey banner
Select This is a trader provider account on the Digital Services Act Compliance page, and click Next
Review the contact information
Apple will then prompt you to verify your email and phone number

Note: You may be asked to go through additional steps by Apple to validate your address and contact details.

For more details on how to complete this step, please refer to this article from Apple support.

Note: Failing to comply to the EU Digital Services Act can lead to significant consequences, including app removal by major platforms like Apple's App Store. To learn more about the Digital Services Act, click here

Step 2: Design your White Label App

Once you have kicked off your Apple Developer account process, you're ready to start designing your white label app! This section will walk you through the steps to design your white label app directly from your admin dashboard.

Complete your app design in your admin dashboard

Click on Settings from the left-hand menu of your Optix dashboard
Click Mobile app
Click Get Started
Navigate through the flow, adding the requested details to your app such as your app icon logo, name, descriptions and more
Click Continue if you are ready to proceed or Save for Later if you want to come back to your design

Note: Please ensure to submit high-resolution images in the design step. We recommend using images that are 500 x 500 pixels or larger, or .svg image files

Step 3: Ensure you have content in your dashboard

Once you have submitted your app design, our team will begin building your apps! When they are done, they submit them to the Apple App Store and Google Play Store to ensure they meet the required standards for approval. This section will walk you through best practices to ensure your app gets approved!

Help us get your apps get approved!

Apple and Google will not publish your app if your app isn't ready for public use (i.e. Apple reviewers see placeholder or demo data such as ‘test’ or ‘lorem ipsum’). To ensure your apps get approved and published, we require that you configure:

Your Resources, including photos and descriptions
Your Location details, including photos of your location
Your Community Feed by either adding a post or disabling the feature

Note: The use of 3rd party content is prohibited by Apple unless you have written consent from the original owner. This includes uses of 3rd party workspace images, naming after celebrities, etc.

For more important tips on managing your WLA on iOS, click here

Need more info on Getting Started with Optix?

Take a look at this quick guide to dive deeper.

How do I get a White Label App (WLA) for my business?