What is a lead?

As an admin, learn what a lead is and how they differ from an active user.

Kelly Yoon avatar
Written by Kelly Yoon
Updated over a week ago

Leads are users who have started but not completed the self-registration process via the web user sign-up or mobile user sign-up features. Prospective users who have registered for a tour will also be recognized as a lead.

Users will be listed in your venue dashboard under the status ‘lead’. They will not yet have access to your mobile app and they will not be counted towards your active user count for your Optix subscription.

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